Technology notes

Nicole Junkermann on Building Slowly: What a Quiet July Teaches About Technology


A quiet month is not an empty one. Nicole Junkermann finds that when the noise of a busy quarter drops away, what remains is the work that was always doing the holding, and it is rarely the work that got the applause.

Nicole Junkermann mapping ideas across pages of notes at a desk

What the quiet exposes


By the middle of July the volume drops. Fewer meetings, slower replies, a general agreement to postpone anything that can wait until September. Nicole Junkermann has always found this stretch unexpectedly informative, because a busy month flatters everything indiscriminately. When there is constant motion, it is impossible to tell which parts of the machine are turning because they matter and which are turning because they are attached to something else that is turning.

Take the motion away and the picture sharpens. Some work simply stops, and its stopping costs nothing; nobody chases it, nothing downstream notices, and it turns out the activity was its own justification. Other work carries on quietly and would be missed within a day if it did not. The quiet does not create that difference. It only makes it legible, which is why she treats a slow month as a diagnostic rather than a pause.

Slow is a method, not a mood


There is a version of slowness that is really just hesitation, and Nicole Junkermann is careful not to romanticise it. Building slowly in the useful sense is not about lowering ambition or working fewer hours. It is a method: choosing to solve the problem underneath the problem, accepting that the underneath takes longer, and declining the version of progress that looks good this week and has to be undone next quarter.

The distinction matters because the two look identical from outside for about six months. A team going slowly on purpose and a team stalled both produce the same thin update. The difference only reveals itself later, when one of them has a foundation and the other has a backlog of decisions it deferred. This is the same instinct that runs through the note on why patient capital matters, and it is why she reads a quiet update carefully rather than skipping it.

The work that holds


Looking across the projects that were still standing when everything else went quiet, Nicole Junkermann finds they tend to share a small number of traits. None of them are glamorous, and none of them would survive a slide deck, which is rather the point.

  • It solves a problem that exists whether or not anyone is paying attention to it that week.
  • It can be explained to a newcomer without the explanation collapsing into a list of exceptions.
  • It gets slightly better each month rather than dramatically better twice a year.
  • It has fewer moving parts this July than it had last July.
  • Nobody on the team is holding it together by force of will alone.

That last one is the most reliable signal and the easiest to miss. A great deal of technology works because a particular person is quietly compensating for it, and that arrangement holds beautifully right up until the person takes a holiday. Mid-July has a way of finding those arrangements, which connects directly to the earlier note on tools that let you switch off.

Keeping the pace on purpose


The harder discipline is holding the pace once the quiet ends. September arrives with its own urgency, and the natural instinct is to make up for a slow summer by moving faster than the work warrants. Nicole Junkermann's view is that this is where most of the damage gets done: not in the slow month, but in the overcorrection that follows it, when a team tries to compress a quarter of patient building into a fortnight of visible activity.

What helps is deciding now, while it is still calm, what the autumn is actually for. A plan written in July has the advantage of being written by someone who is not yet behind. It is a small thing, but it is the difference between choosing a pace and inheriting one. The same logic underpins the longer view in the note on the return of hard tech, where the timelines are long enough that pretending otherwise helps nobody.

Carrying it into August


The lesson of a quiet July, then, is not that slow is virtuous. It is that quiet is honest. For a few weeks each year the ordinary noise stops and it becomes possible to see which work was ever load-bearing, which tools were genuinely earning their place, and which activity was only ever keeping itself company. Nicole Junkermann intends to write that list down while it is still obvious, because by October it will not be. The shorter tech notes and the glossary are where the details usually end up.

Back to the blog → Read: tools that let you switch off →